A "job" as an administrator at a university

I've often wondered what some people actually do, in their jobs. Take, for example, someone with a title a title of "vice president of marketing and strategy" at a university. When this public university declares a financial crisis and announces they are $300 million in debt, what exactly was the "strategy?" Run the school into the ground? It's like these colleges are being run by crew members of the Exxon Valdez. College administrators wax poetic about their "strategies" and "visions." If they spend all their time being "thought leaders" how does a college end up being dissolved and taken over by another university? Whenever they talk about their "strategies," "missions," and other jargon, they are just covering up the fact that they don't do jack-squat in their jobs. They never taught a class or worked in student services. Then when there's a financial crisis, they say, "these things happen in business" - even when a university isn't a business - and they pretend that the people in charge had nothing to with the crisis. They should be ashamed of themselves.